Support Independent Bookstores: Weird World War III Now Displayed at Books Inc in Berkeley

Weird World War III on Display in Berkeley

If you’ve been following this blog, you know how much I love my hometown’s independent bookstore, Between Books. If you’re on the West Coast, check out another of my favorites: Books Inc., the West’s oldest independent bookseller, located in Berkeley.

Books Inc. is currently featuring a display for Weird World War III. Please check it out this weekend.

The address is: 1491 Shattuck Avenue, Berkeley, California 94709.



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Weird World War III: First Week Sales Report

A Book Launch in the Time of COVID-19 and Cyberwar

There’s an old military adage that says no plan survives first contact with the enemy–Weird World War III author Stephen Lawson even wrote a story about it.

The launch for Weird World War III was no exception to that rule.

Below are the BookScan US trade paperback sales as reported by Amazon for the period of October 1st through October 11th by geography. BookScan compiles point-of-sales data from ~10,000 retailers throughout the US, including Barnes & Noble, Amazon.com, Target, and Buy.Com. Retailers such as Wal-Mart and Sam’s Club do not participate. As such, BookScan estimates that this point-of-sales data represent about 75% of all brick-and-mortar and online retail print book sales in the US. It does not include ebook sales, sales outside the US, sales to libraries, or used book sales.

How did Weird World War III do in the first week? Well, based on a cursory scan of this data, underwhelming. According to BookScan, Weird World War III had 110 retail print sales in the first week. That said, this data doesn’t tell the entire story. There are some mitigating factors at play, because based on Amazon rankings and my own anecdotal data, the book is doing a lot better than this, and it will likely become apparent in the data in the next week or so.

Mitigating Factors

The following mitigating factors go a long way in contextualizing Weird World War III‘s US retail print unit sales figures in the first week:

  • Partial Period: Weird World War III didn’t go on sale until October 6th, so the first week’s data does not reflect a full sales cycle
  • Shipping Delays: Several factors led to a printing shortage, which resulted in shipping delays for Weird World War III:
    • Impact on Weird World War III: It’s against this backdrop of surging demand and limited printing capacity that Weird World War III launched. Most copies of Weird World War III didn’t make it into stores until late in the first week. Some copies have still not arrived at some retailers. If you have nothing to sell in stores, you won’t sell anything in stores.
  • Data Lags: In the first week, Weird World War III sold 41 copies at Between Books, an independent book store in Delaware. This data was not uploaded into the BookScan system early enough to make this week’s BookScan report, but the store’s proprietor, Greg Schauer, uploaded the data for the next period. In other words, Greg’s sales alone are equivalent to 37% of BookScan’s estimated US sales in the first week.
  • Limited Sales Inventory: During the first week of launch, I did some channel checks, visiting two Barnes & Noble stores on the East Coast in Delaware and two Barnes & Noble stores on the West Coast in Northern California. In all four cases, Barnes & Noble had only ordered one copy of my book. In half of the cases, the book wasn’t in stock because someone had already purchased it. In the other two cases, I signed the stores’ only copies. Now it makes sense for Barnes & Noble to have ordered a limited number of in-store copies. The pandemic has dramatically reduced foot traffic in book stores, so most booksellers have an incentive to only purchase a large number of copies on sure bets and limit the number of copies on speculative bets on a new and unknown editor like me. The problem is, however, that sales in these stores was artificially ceilinged in the first week at one copy per store. So even if in-store copies at Barnes & Noble sold like wildfire, you’d only sell just over 600 books. Additionally, once you sell that one book per store, you lose the spontaneity of book discovery–a customer who had no idea your book existed, but discovers it on a shelf and buys it.
  • Cyberattack: As I noted earlier, I visited two Barnes & Noble stores in Delaware. What I didn’t say is that I visited them on on Sunday, October 10th. In both stores, the staff could tell me how many copies of my book Barnes & Noble had ordered, but not how many were currently in inventory. According to these booksellers, their systems were acting up. I thought it odd, but shrugged it off. Then on October 14th, I got an email from Barnes & Noble indicating the company had been a victim of a cyberattack…on October 10th. As Dana Carvey’s Saturday Night Live character, the Church Lady, would say, “Well, isn’t that special.” Suffice it to say, there’s a high probability that Barnes & Noble’s reported BookScan data this past week might not have been of the highest quality. In fact, I believe the vast majority of my BookScan numbers were attributable to Amazon online sales. I expect these sales to diversify in the next BookScan report as more physical copies of Weird World War III make their way into bookstores and, ultimately, into customer’s hands.

Regardless of all these hurdles, I still think Weird World War III is doing exceptionally well given its Amazon paperback and ebook rankings. After all, Weird World War III is not the only book impacted by a cyberattack on the largest US book retailer, a surging demand for print books, a spike in new book launches in the fall, and a printing shortage.

I expect more robust numbers next week. Or so all the leading indicators tell me so. More books arrived in stores, 41 unit sales are already accounted for, and the biggest spike in Weird World War III‘s Amazon ranking happened on October 13th when it was featured on Instapundit–well after October 11th, the last day of this BookScan reporting period. I also will have done several more podcasts and radio shows, and expect a few more venues to do reviews of the anthology by the time BookScan’s update next week.

And if you are reading this and haven’t purchased a copy yet, please do. All you need do is click one of the links below. If you have purchased a copy, thank you so much. If you don’t mind doing a quick Amazon review, I would be even more grateful.

Onward!


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Weird World War III: Launch-to-Date Promotional Summary

Since I ‘m putting a summary together for the good sales and marketing folks at Baen, I figured I’d share it on my blog as well.

To date, Weird World War III has been mentioned or appeared in these formats / venues:

Podcasts / Interviews (Video)

Interviews (Online)

Features / Mentions

Think Pieces


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Gratitude

In the picture above, I’m standing in front of my childhood home in Wilmington, Delaware on the Weird World War III launch date, October 6, 2020. It feels nostalgic to be at the place it all started. Weird World War III is my first traditionally published book as an editor or author. I’ve had short stories that have appeared in others, but this book is the first traditionally published project for which I was directly responsible and accountable. Without me, it would never have existed, but without others, it would have have gotten off the ground.

Author Tim Waggoner writes a blog post every time he has a new book coming out. I’d like to do the same, and what better time to start than now.


Standing on the Shoulders of Giants

“Never forget where you came from.”

— Fred Collier

In my early twenties, a junior officer named Fred Collier gave me some of the best guidance in life. Right before he left the Army, he told a group of officers to “never forget where [they] came from.” For me, it was not only a call to be humble, but also it reminded me that nothing I ever accomplished was truly done on my own.

The experience of producing this anthology was no different. I am thankful that Toni Weisskopf at Baen took a risk on me as a first-time editor. Without Mike Resnick‘s guidance and support, this anthology would never have been possible.

Bryan Thomas Schmidt, Alex Shvartsman, and David Boop were instrumental in helping me deal with the business side of the anthology, sharing their knowledge of pitches, contracts, and editorial etiquette. Bryan Thomas Schmidt and Peter J. Wacks also produced one hell of a story, as did Alex Shvartsman.

Without Nick Mamatas, I would never have been introduced to writers and friends like T.C. McCarthy and Erica Satifka. Nick was also instrumental in graciously answering all my random editorial questions. And to top it all off, he wrote an amazing story for the anthology.

I am also thrilled to have had the opportunity to work with writers I am in awe of like David Drake, John Langan, and Mike Resnick. None of them needed to participate in this anthology, but I’m damned pleased they did.

I’m also grateful that I’ve had the opportunity to not only give Baen’s audiences stories from authors they know and love like David Drake, Mike Resnick, Sarah A. Hoyt, Brad Torgersen, and Martin Shoemaker, but also amazing authors with whom they might not yet be familiar like John Langan and Erica Satifka. I also really enjoyed the opportunity to work with many of the folks who appeared with me in Writers of the Future Volume 33 like C.L. Kagmi, Stephen Lawson, and Ville Merilรคinen.

It was an honor to receive stories from other up-and-coming authors like Xander and Marina Lostetter, Brian Trent, T.C. McCarthy, Eric James Stone, and Deborah A. Wolf as well as extremely talented veteran writers like Kevin Andrew Murphy.

Throughout the journey of producing this anthology, I also got to collaborate with folks I’ve known for over thirty years like Greg Schauer, who runs Between Books in Wilmington, Delaware. Greg worked with Baen to set up one of only two of my signing events in this post-COVID world. It seems like only yesterday when I discovered his store as a twelve-year-old kid playing Dungeons and Dragons.

I would be remiss to not thank Corinda Carfora at Baen for helping me with all the marketing and coordination for birthing my book into the world. I’d also like to thank John Goodwin and the folks at Author Services for helping me set up interviews to promote the anthology. I want to thank Michael Wilson and Bob Pastorella at This Is Horror and John Scalzi for using their platforms to help me promote my work (Weird World War III is tentatively scheduled to appear on The Big Idea tomorrow). I am also grateful to have worked with Tony Daniel through a seamless and organized editing process. I also couldn’t be happier with the cover Kurt Miller delivered for the anthology. It truly captured the essence of Weird World War III.


The Road to Success Runs Through Failure’s Gauntlet

“Life ain’t fair.”

— Theodore J. Hazlett, Jr.

It couldn’t have been a crazier year to launch this anthology, but it’s certainly been a weird one. Each month couldโ€™ve been a standalone geopolitical thriller: a once-in-a-century pandemic that swept through the United States, killing over two hundred thousand souls to date; one of the most contentious election cycles in US history muddied by conspiracy theories and Russian intrigue; the adverse economic impact of COVID-related business shutdowns driving the highest US unemployment rate in decades; civil unrest in major US cities resulting in the most costly riot damage in US history; Western wildfires causing billions of dollars and destroying millions of acres that turned the sky blood-red; increasing tensions between the worldโ€™s two most populous nations over the contentious Line of Actual Control in the Himalayan foothills; and now a proxy war between Armenia and Azerbaijan with Russia and Turkey lurking in the shadows.

My father gave me the best advice you could give a child to prepare for a world filled with such adversity and capriciousness: “life ain’t fair.” It was great advice because it’s not only true, but also it helps one steel oneself against the vagaries of life; to never count on good fortune. It taught me to make my own luck; to hope for the best, but prepare for the worst.

It was a long road to get to this point in my writing career. I’ve been writing and submitting stories since 2011, and it oftentimes feels like an endless stream of disappointment and rejection. In fact, unless you are one of the incredibly talented and lucky few, as a writer and/or editor, you should expect an astonishingly daunting number of rejections before you succeed. In my opinion, the only thing that separates a published author from an unpublished one is a published author never quits. Writers speak of this rejection so often it might be easily discounted as hyperbole. It’s not. My personal experience is empirical proof of it.

Since 2011, I’ve:

  • Written 65 original short stories
  • Written 2 novels
  • Entered the Writers of the Future Contest 17 times
  • Submitted those 65 short stories 2,381 times
  • Received 2,151 short story rejections
  • Haven’t sold a single novel yet

And yet I persisted. I didn’t quit. If I had thrown in the towel, I would have missed out on the joy of selling stories I created from nothing.

Since I finished and submitted my first short story on December 17, 2011, I’ve:

  • Sold 44 original short stories (68% of short stories written)
  • Sold 9 reprints, including 4 stories to various “Best of” anthologies
  • Been a winner in the Writers of the Future Contest
  • Edited the Weird World War III anthology

There’s still a long road ahead, but when I look back on the last 9 years, I’ve definitely made a ton of progress. And for that, I am thankful.


Support the Authors

Working with authors I admire was one of the most rewarding experiences of putting together this anthology. Reading the stories they created really brought my vision for Weird World War III to life. If, after reading their stories, you’d like to see more from them, I’ve included a list of some of their current or upcoming publications you should definitely check out.

As for me, all I ask is that you: 1) buy a copy of Weird World War III using any of the links below and 2) post a review on Amazon (the more reviews Weird World War III receives, the higher Amazon’s algorithm ranks it). Thank you. And I hope you enjoy the anthology.


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Latest Weird World War III Features: September 28, 2020

Weird World War III was featured on the Town Square Delaware and Delaware Live websites, and the Angels to Aliens and Writers & Illustrators of the Future podcasts. Check them out.

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